 | Celebrate Family. Celebrate Life.
If you've been watching the news or reading the papers these past couple of weeks, you've probably seen some of the press about the Focus on the Family® Super Bowl commercial. As friends of the ministry, I want to give you the inside story.
News of this incredible effort has been seen over 1 billion times, and that's even before the commercial has aired. Thanks to a handful of generous ministry partners, we were able to create a powerful 30-second commercial where we share our passion for celebrating life and helping families thrive!
So, why run a Super Bowl commercial?
For years, people have gathered together to watch one of the most popular sporting events on the planet, and with that we've come to expect cleverly produced commercials selling everything from soft drinks to domain names. But, with an audience that includes husbands and wives who are struggling in their marriage, and parents who are at their wit's end about what to do with a willful child, we wanted to influence their conversation with a lifeline of hope, because after the game is over, life still happens and Focus on the Family is here to help.
As you cheer on your favorite team on Super Bowl Sunday, keep an eye out for our commercial. I'd also encourage you to take a moment and engage in conversation with those you're with, sharing our passion for helping families thrive and by letting them know that Focus is here to help.
At FocusOnTheFamily.com, you'll find five key characteristics of a thriving family that you can share with others, as well as apply to your own family.
Sincerely,
Jim Daly
President and CEO
P.S. With more and more families facing crisis everyday, your gift today will help to provide Christian counseling and a wide variety of resources to deserving families in tough circumstances. God Bless you! |  |
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